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Founder of Plus Four Marketing

James "Jimmy" Mathews

Gone too soon...


Jim Mathews passed away on October 27th 2022.


It has been really hard to find the words to sum up such an amazing person. Our corner of the industry has felt the loss, and has been very supportive of the Plus Four family. We'd like to start with a thank you to everyone that has reached out and shared their memories.


If you haven't seen them yet, Huey Lewis' team made an Instagram post, and FOH's staff published an article that show what an impact Jim made. To all of our partners and friends that have expressed kind words and condolences, we thank you.


For the time being you can share you memories with us here, but there are no immediate plans for memorial service. Jim's family is going to work through this transition and then have a private service in the spring.

NAMM Oral History Interview


On January 25, 2019 Jim was invited to record his story for NAMM's "Oral history project." Click the link below to hear about Jim's journey into the audio industry and his first ever live mixing gig.

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